Choose Your Photographer the Right Way

Megan-Adam_Studio-Orange

Let’s talk about how to choose your photographer.*

Here’s the ideal: You find the photographer you love, money’s no object, done deal.

The reality? Very few of us have unlimited resources. Suddenly your years of playing resource management video games are put fully to the test. Except in this game, you can’t just mine for more resources.

“Budget” becomes the word you repeat so often you start to say it in your sleep.

So your wedding needs a photographer. What do you do?

Good thing you’re reading this, because I’m going to tell you. (Spoiler alert: The answer isn’t just “hire Studio Orange,” although that *is* a great idea…)

 

Step 1: Determine the importance of photography to you, then allocate a portion of your total budget accordingly.

Emily-Morgan_Studio-OrangeBasically, that’s just a complicated way of saying you need to figure out how much you want to spend on your wedding photographer.

Regardless of how much your total budget is, it’s important to determine your priorities. Is photography more important to you than, say, food and alcohol?  Or is it the other way around?

Figuring out how much of your budget you want to spend on any particular aspect of your wedding is just common sense. It applies whether you’re dealing with a $10,000 wedding or a $100,000 one.

Try not to commit to so much of an exact dollar amount, but a range. For example, if you’d feel comfortable spending about $3000 on your wedding photographer, you’ll be better off if you say that your range is $2500 to $3500.

And be realistic.

Make sure this is not only the amount you can allocate to your photographer, but the amount you want to allocate for photography. You should feel confident and comfortable with whatever you decide.

 

Step 2 (the hard part): Once you’ve got your budget allocated for your photographer, FORGET ABOUT THE MONEY.

This is the part that trips a lot of people up. Most of us are able to figure out step 1 pretty easily. It’s kind of a no-brainer.

But not focusing on the money when it comes time to actually start your hunt for a photographer, that’s when it gets tricky.

Here’s the thing, though: Once you know how much you can spend, the only thing that matters at that point is whether or not you love the photos.

All too often I see couples fall into the following trap: “You know, honey, I really love [Photographer A] and they are in our budget, but [Photographer B] is $200 cheaper.

And I get it. Weddings are expensive, and so opportunities to save money are seductive.

But 10 years from now, you’re not going to care if you saved $200. You’re going to care if you love the photos. Or more to the point, if you DON’T love them.

Choose your photographer based on the work. Based on if you think you’ll get along with them on your wedding day. Based on experience. In short, based on the things that will matter.

Saving a little bit of money by choosing someone slightly less expensive won’t necessarily get you better photos. Basing your decision at this point on who is cheaper is really often only a race to the bottom.

This is why it’s important to not only be realistic with the range you allocated in step 1, but to also be comfortable with spending within that range.

Make sure you really can afford the amount you set so that when it comes time to make your decision, it isn’t about nitpicking the money you’re spending, but about focusing on the work you’re getting.

Simple, right?

Giselle-Tyler_Studio-Orange

 

* I’ve focused this on photography, because that’s what I do. Really, though, this advice applies to every aspect of allocating money to your wedding planning.

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One Response to “Choose Your Photographer the Right Way”
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  1. Robert, thank you for writing this. It’s spot-on. As a wedding professional myself, I see so many people basing their decisions on pricing alone and, as you say, it’s a “race to the bottom” from there. When my own daughter got married in 2012, the photography portion of the budget took top priority and we worked everything around it–knowing that it would be the only thing left after the day of the event was over! She’s been very happy with that decision.

 

The Photography Puzzle…

Photography is an art form.

We can all agree on that.

Sometimes photography is about being in the right place at the right time, and being a little bit lucky.

But sometimes it’s like solving a puzzle. You have to know how light works, how shadows work, angles, timing, geometry, positioning, sometimes even weather patterns. You don’t just take a photograph. You painstakingly work to set it up.

If done properly, you can see a complicated photo and NOT see all of the work and thought that went into it.

Recently, I was given the job of photographing the rooms for the Rogers House Bed and Breakfast Inn in Lincoln, Nebraska.

The photos currently on their web site are old and, frankly, don’t really show off the true beauty of the rooms.

I don’t normally do architecture photography, but I’m not unfamiliar with it. I do know that it’s not as simple as merely going in and taking a photo.

The problem is that how our eyes perceive a room is not necessarily how our cameras perceive it. Our eyes are able to not only adapt to different levels of light and contrast, but even the TYPES of light. Incandescent lightbulbs, for example, have a different color temperature than sunlight.

Our eyes are sophisticated enough to compensate for this. When we’re in a room with windows, all of the light looks the same.

But with our digital cameras, the sensor can only accommodate one temperature of light. Mixed lighting can create all sorts of problems, such as parts of a room appearing way too yellow or way too blue.

Even with one consistent source, many camera sensors still don’t automatically get it right. Indoor photography often skews toward yellow if the color temperature isn’t properly set.

So I knew that in order to properly do justice to the Rogers House rooms, I was going to have to approach this as a puzzle to be solved. How to properly light the rooms, make all of the colors accurate, show drama and intimacy, yet still maintain a realistic impression of the rooms?

Let’s start with that last one. Because really, that’s the toughest.

One popular “trick” in the world of photography is a technique called HDR. High Dynamic Range photography. HDR involves taking multiple exposures. Some exposures will be optimized for the brightest areas, some will be optimized for the darkest shadows, and some for the middle range.

Special software combines these exposures and brings out detail across the entire dynamic range of the scene. So, for example, in a dark room you might see all of the details in the shadows, but outside the window you’ll also still see all of the details from the bright, noon sun.

The problem with HDR is that it’s very difficult to do well. Even when carefully processed, it tends to create an almost artificial look. An image can appear almost like a painting, or it can simply look “too” perfect. Like a computer rendering, where the shadows and highlights aren’t quite right, but you’re not sure why.

HDR

HDR can be a cool and fun technique, but can also very easily look too unreal and “dreamy.” Not at all appropriate for this job.

HDR was not the route I wanted to go.

My goal for each room was to make an image that was dramatic, but represented, as much as possible, the actual lighting in the room. But to do this, I need to, paradoxically, create light.

The first thing I did in each room was consider where the sources of light were, including the windows. Then I looked at where the light was hitting around the room and where the shadows were. I didn’t want to eliminate shadows, because the contrast of light and shadow creates drama.

Another important thing was to consider what purpose these photos were going to serve. Not only is it important to properly represent the rooms in terms of colors, but to also try to enhance the drama and intimacy of the rooms. The “feel” of the Rogers House is rich and lush. So for these photos, it wouldn’t be out of place to slightly exaggerate the contrast of the rooms to make the photos feel more like the experience of actually being in the room.

Here’s an example. First up is one of the original room shots:

2009_doctors_retreat

The original photo as it currently appears on the Rogers House site.

Immediately I can see that something is off with the colors. There is natural sunlight coming in from the left, artificial light throughout the rest of the room.

And yet, the color balance isn’t right for either. The entire image skews very pink.

Color problems aside, the framing of the photo makes the room look a bit cramped. Even with the room door open, it the room comes off feeling smaller than it actually is.

So, first I knew that I needed a better angle. Here’s my initial shot:

RH_sample-1

My initial photo: A better angle, but the colors are still off.

By getting a little lower, and back into the corner, I can show off more space. Even with the door closed, the room appears larger, and yet still a cozy size.

But… there are a lot of problems with the light.

I have an excellent source of white in the room, the bed, which is a great way to calibrate the color temperature.

But the problem is that all the different sources of light are making that white bed spread skewed to all sorts of different colors, from blues to pinks to yellows.

And the entire back half of the room is way to yellow. That’s NOT how it looks to my eyes.

One solution would be to play with the individual colors and tone down the yellow:

RH_sample-2

Better, but still not ideal…

This is giving me more accurate colors on the back wall, but at the expense of warmth. I lose all of that great yellow glow off of the lamps. I still want that, just not the entire back of the room to be yellow.

While I could use some layer masking to bring back the warmth of the lamps, another problem is just the overall lack of contrast. The color is better in the back half of the room, but it just looks kind of bland.

So my solution was to take many frames, but using a flash to “paint” better light where I needed it.

All in all, I used 6 different frames, each with slightly different lighting enhanced by a small flash:

RH_sample-3

6 shots, painting with light around the room.

After bringing these into Photoshop, I was able to mask out different parts of each photo to create a final image that not only show more accurate colors, but also retains the warm glow of the lamps, and adds some drama in the form of contrast:

RH_final

The final shot. Colors are accurate to the room, and the colors are rich and inviting.

And below are a few more before and after samples, each using this same technique to “paint” with light.

2009_hillsdale

The Hillsdale Room, as it currently appears on the Rogers House site.

RH_hillsdale_new

New photo of the Hillsdale Room.

2009_garrett_suite

The original Garrett Suite photo.

RH_garrett_new

New photo of the Garrett Suite.

 

2009bankers_suite

The Bankers Suite, original photo.

RH_bankers_new

New photo of the Bankers Suite.

Photography isn’t just about pushing buttons and hoping for the best.

Quite often, the best photography is about having a plan and having the knowledge to be able to carry out that plan.

These new photos don’t look like snapshots. They are dramatic and convey some of the amazing experience of being in these rooms. When they are implemented into the Rogers House website, potential guests will have a much better feel for their experience in the Inn. All because I took this job with a clear plan for what I wanted to accomplish and how to accomplish it.

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You can hook me up, can’t you?

We have been trained to hope for or even expect discounts for some products and services, but not others.

No one tries to negotiate the price of gas at the pump. Or a shirt at a mall.

But walk onto a car lot and it’s time to crack your knuckles and get to work.

For some reason, wedding photography is viewed as one of those “negotiable” services. This probably has to do with the fact that it’s pretty difficult to put a standard on the price, and art is subjective. What’s of value artistically to one person may not hold the same value for another.

There have been many articles written that attempt to justify the cost of wedding photography. They start off by listing the cost of their gear. How much they have to pay for gas. Their mortgage. The more desperate ones might even throw their kids’ dental costs at you.

I disagree with every one of these articles.

The fact is, I believe that I offer a service of value, and I want to market myself to people who share that belief. I do my best to provide the best work I possibly can for my clients and to give them a part of my artistic vision. This is what I’m selling.

This is also how I make my living.

So when I offer discounts for my services, I cannot do it arbitrarily. I have to put thought into the reason I’m willing to put a lower price on what I consider to be my art. What do I hope to gain from it? Why should I give a discount?

Sometimes it can be a celebration. For example, when Nebraska passed its marriage equality law, I decided to offer a discount to anyone who booked with me that month as a show of support. I’m a wedding photographer. Of course I want the opportunity for more people to get married. And it’s an issue I also happen to agree with.

My birthday is in April, which is traditionally a very slow booking month for me. Offering a “birthday” discount is a way to potentially gain some new business that might otherwise not have come my way. Were my birthday in January or February, normally high booking months, I probably wouldn’t be able to offer the discount.

Because my discounts aren’t arbitrary, because each must be carefully considered, traditionally they are very time limited.

Now I’m going to change that.

For the first time in almost 10 years of business, Studio Orange is going to start offering a permanent discount for clients.

But there’s a catch.

This discount will be offered to anyone who also books with Event Design to help plan their wedding.

The answer to the “why” of this is actually pretty simple.

I’ve photographed a number of weddings that Shelly at Event Design has organized. Without exception, they have been some of the smoothest events I’ve had the pleasure of working. I have been fortunate that I’ve never experienced a complete disaster of a wedding, but I have had situations come up that could have used someone like Shelly to manage things. She also makes my job easier by keeping people on schedule and making sure they get where they need to be.

I can focus on taking great photos, instead of, say, trying to track down those two groomsmen who snuck off to listen to the game.

The bottom line is that not only will Shelly make your day easier, but she’ll make mine easier, too.

And because of that, I’m willing to pass a savings on to you so we can both benefit.

Hire Event Design for your wedding and you can take 10% off of my most popular photography package, the Tangerine. Furthermore, Shelly will also give you a discount for working with Studio Orange.

You could save up to $600 off of your weddings costs.

And you don’t even have to negotiate.

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