We have been trained to hope for or even expect discounts for some products and services, but not others.
No one tries to negotiate the price of gas at the pump. Or a shirt at a mall.
But walk onto a car lot and it’s time to crack your knuckles and get to work.
For some reason, wedding photography is viewed as one of those “negotiable” services. This probably has to do with the fact that it’s pretty difficult to put a standard on the price, and art is subjective. What’s of value artistically to one person may not hold the same value for another.
There have been many articles written that attempt to justify the cost of wedding photography. They start off by listing the cost of their gear. How much they have to pay for gas. Their mortgage. The more desperate ones might even throw their kids’ dental costs at you.
I disagree with every one of these articles.
The fact is, I believe that I offer a service of value, and I want to market myself to people who share that belief. I do my best to provide the best work I possibly can for my clients and to give them a part of my artistic vision. This is what I’m selling.
This is also how I make my living.
So when I offer discounts for my services, I cannot do it arbitrarily. I have to put thought into the reason I’m willing to put a lower price on what I consider to be my art. What do I hope to gain from it? Why should I give a discount?
Sometimes it can be a celebration. For example, when Nebraska passed its marriage equality law, I decided to offer a discount to anyone who booked with me that month as a show of support. I’m a wedding photographer. Of course I want the opportunity for more people to get married. And it’s an issue I also happen to agree with.
My birthday is in April, which is traditionally a very slow booking month for me. Offering a “birthday” discount is a way to potentially gain some new business that might otherwise not have come my way. Were my birthday in January or February, normally high booking months, I probably wouldn’t be able to offer the discount.
Because my discounts aren’t arbitrary, because each must be carefully considered, traditionally they are very time limited.
Now I’m going to change that.
For the first time in almost 10 years of business, Studio Orange is going to start offering a permanent discount for clients.
But there’s a catch.
This discount will be offered to anyone who also books with Event Design to help plan their wedding.
The answer to the “why” of this is actually pretty simple.
I’ve photographed a number of weddings that Shelly at Event Design has organized. Without exception, they have been some of the smoothest events I’ve had the pleasure of working. I have been fortunate that I’ve never experienced a complete disaster of a wedding, but I have had situations come up that could have used someone like Shelly to manage things. She also makes my job easier by keeping people on schedule and making sure they get where they need to be.
I can focus on taking great photos, instead of, say, trying to track down those two groomsmen who snuck off to listen to the game.
The bottom line is that not only will Shelly make your day easier, but she’ll make mine easier, too.
And because of that, I’m willing to pass a savings on to you so we can both benefit.
Hire Event Design for your wedding and you can take 10% off of my most popular photography package, the Tangerine. Furthermore, Shelly will also give you a discount for working with Studio Orange.
You could save up to $600 off of your weddings costs.
And you don’t even have to negotiate.